In today’s fast-paced business environment, capturing the attention of both customers and employees is more challenging than ever.
To stand out, it's crucial to integrate creativity and engagement into our communications strategy. This is exactly what we achieved through the development of compelling video content that not only complements our marketing campaigns but also significantly increases brand recognition and engagement.
From concept to completion: The power of video
This process encompassed everything from concept development and scriptwriting to videotaping and editing. The objective was clear: to enhance our marketing campaigns and deliver content that resonates on a deeper level, ultimately leading to a measurable boost in both brand recognition and broker uptake.
Video: Bringing life to corporate communications
Perhaps the most rewarding outcome of this initiative was the overwhelmingly positive response from our employees. By delivering content that broke away from the traditional corporate presentation mold, I eliminated the dreaded "snooze factor" that often accompanies company meetings. This refreshing approach significantly increased employee engagement with the business content.
In conclusion, successfully integrating creative video content into my marketing and internal communications strategy demonstrates the incredible impact that well-crafted media can have. By engaging both our brokers and employees in innovative ways, I continue to bolster our brand presence and foster a more dynamic and connected company culture.
Positive Impact and Employee Engagement
Throughout the production process, my collaboration with the management team was key. By working closely together, I ensured that the video content not only entertained but also reflected our core company values and messaging. This strategic alignment was crucial in maintaining brand consistency while also pushing creative boundaries.
Collaboration and Alignment
Employee Engagement:
This showreel showcases a collection of standout clips from interstitial segments used in our third-quarter employee presentations. This video not only exemplifies the creativity and quality inherent in my work but also highlights my ability to infuse humor and engagement throughout corporate communications. By personally crafting many of the scripts and incorporating comedic elements that resonate with our corporate culture, I ensured the content was both entertaining and aligned with company values. Overseeing the filming and editing process allowed me to produce a cohesive and polished product that exemplifies excellence and captures the essence of our messaging. This showreel is a testament to the innovative and impactful work that I consistently deliver.
Redesigned site
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Legacy site
I led the comprehensive redevelopment of the Intact Portal, transforming it from a platform plagued by terrible user experience (UX) and poor functionality into a well-designed, user-friendly portal that significantly enhanced our brokers’ ability to perform their tasks effectively.
The process began with a thorough needs analysis to identify key pain points and areas for improvement. We engaged with brokers to gather feedback and understand their specific requirements, ensuring that the new design would meet their needs.
The redevelopment aimed to create an intuitive interface and integrate features that made content development accessible to all authorized employees. This allowed employees to easily access and update resources. This improvement was essential for streamlining workflows and boosting overall efficiency.
I oversaw the entire process from the initial analysis through integration, all the way to rollout. Following the launch, I also ensured ongoing development and maintenance to keep the portal up-to-date and continuously improve its functionality based on user feedback.
The result is a robust portal that not only supports our brokers' needs but also enhances their overall experience, ultimately driving better performance and satisfaction.
Maximize impact: portal development
Launch of EDGE COMPLETE - A new national SME product
Objective:
To successfully launch EDGE COMPLETE, a new national Property and Casualty (P&C) product tailored specifically for Small to Medium Enterprises (SMEs), while ensuring brand consistency and engagement with stakeholders.
Background:
Our Commercial Lines team embarked on developing a new national P&C product named EDGE COMPLETE. This initiative provided a unique opportunity to build a product entirely from scratch, encompassing everything from conceptualization and naming to graphic design and marketing materials.
Strategy and implementation:
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Stakeholder engagement: Engaged with key stakeholders throughout the development process to ensure alignment and gather valuable insights, aiding in the creation of a product that meets market needs and expectations.
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Brand consistency: Developed supporting business collateral while maintaining stringent adherence to brand guidelines and standards.
This ensured a cohesive and consistent presentation across all marketing platforms, crucial for reinforcing brand identity. -
Comprehensive marketing collateral: Created a full suite of marketing materials, including sales sheets and promotional videos. These tools were essential for effectively communicating the features and benefits
of EDGE COMPLETE to potential customers and brokers.
Outcome:
Brokers were particularly enthusiastic about the straightforward selling approach and the visually appealing design of EDGE COMPLETE. The excitement generated by the product's fresh look and comprehensive coverage options played a pivotal role in its successful introduction to the market.
The coordinated efforts in stakeholder engagement and brand management significantly contributed to the seamless launch and positive reception of the new SME product line.
